In our music marketing project, we created an outline of a campaign that a marketing company would propose to new and up-and-coming band. In order to create this campaign outline, my group and I researched other bands that were similar to ours and we looked at the approaches that they took to rise to fame. In our presentation, we showed two case study examples of two different bands and what it was that they did in their own marketing campaigns. We then highlighted ideas from these bands that we would use for our own campaign and came up with our own ideas to pair with them. Our research in these case studies and the genre market in general really influenced our decision making and proved to be very important to our campaign as a whole.

We also created many tangible and intangible products to propose to the band that would help in marketing them. We created hoodies, water bottles, and fidget spinners, as well as social media accounts and a website. These products have the bands name plastered all over them and will act as free promotion, because all the fans that are wearing or engaged with these products are acting as promoters themselves for the band. Here are some products below:

Link to website: https://lina3711.wixsite.com/indebtofficialband

Link to Instagram: https://instagram.com/in_debtofficial?utm_source=ig_profile_share&igshid=11wpv0pc0h468

Link to Twitter: https://twitter.com/InDebtBand

In this project, I learned many different ways to market a brand. I think the techniques I learned will definitely benefit me in my portfolio project. For my project, I will be creating a magazine and will now be able to use proper marketing techniques to ensure its success. I now know that I have to do research on the genre and similar types of magazines to be able to fully grasp the market and I know that I have to follow the guidelines of these well established, researched  magazines to be successful.

Thank you!